The success of a marketing strategy is influenced by several factors. Among others, one of the most important is that it should be customer-driven. It identifies the needs of your customers and uses it as the motivation for the marketing campaign. Keep on reading and we’ll share some tips on how to do it right.
Embrace a Customer Data Platform
Using a customer data platform is one of the most effective for customer-driven marketing. This platform provides all the information you need to know about your customers, including data from both online and offline sources. The good thing is that it uses both qualitative and quantitative data and presents it in a unified database.
If you are looking for an advanced tool that will help in your customer-driven marketing initiatives, Lytics can extend a helping hand.
Create Detailed Buyer Personas
According to Neil Patel, a buyer persona is “a representation of your target customer’s preferences and behaviors.” It helps in content creation and product development, among other things. This is also crucial in customer-driven marketing. It allows you to segment your customers better and know the best approaches to targeting a specific group based on their shared behaviors or characteristics.
Engage with Your Fans
This is helpful when it comes to social media. If you want your strategy to be customer-driven, connect with your fans and followers. There are social media tools that you can use to make sense of interactions with your target market. It also pays to be a keen observer, such as by reading comments and reviews. By doing this, you will gain insights into what your customers want in your marketing campaigns. You will know what sells and what doesn’t.
Tap Multiple Channels
Avoid concentrating your resources on a single channel. Chances are, your customers are spread across multiple platforms. By being present only on one channel, you are missing an opportunity to reach more people with your marketing campaign.
Understand Your Customer’s Journey
The customer’s journey represents the interaction from as early as lead generation to after-sales service. By understanding all touchpoints, you will know how customers feel. This gives you valuable insights to improve your marketing campaigns.
Use Customer Feedback
Feedback is one of the most important elements of a successful customer-driven marketing strategy. By gathering feedback from your customers, you will understand and meet their needs. There are many ways to gather feedback, such as through structured interviews or online surveys. Many may be hesitant to share their insights. A good solution to this is offering discounts or freebies to encourage people to participate.
An effective marketing campaign is customer-driven. It is the needs and preferences of your customers that should dictate your marketing strategy. To do this, use a customer data platform, create buyer personas, map the customer’s journey, and gather feedback, among others.