From getting more traffic and increasing sales to building a business brand and reducing marketing costs, there are significant benefits that come with ranking top on search engines like Google, Yahoo and Bing as well as Apple Maps. But with the opportunity comes competition. More and more business are integrating solutions that will help set them on the pedestal.
If you are just getting started or are struggling to keep up your peers, it’s in your best interest to work with professionals, like Navads local search optimization, who dedicate their resources to helping businesses like yours dominate local searches.
One thing that you should note is that prospects are always out there looking for high-quality solutions – which you may be offering. However, it will be impossible for them to find you if your business doesn’t show up at the exact time they are looking for it. Incorporating superior local SEO solutions into your marketing strategy is one great way to put your business on the faces of your prospects. But since every other company is doing the same thing, the question becomes, how do you stand out?
Here are five simple ways to dominate local search:
Have a physical address in your target area
It’s hard for clients to find, let alone trust you if you do not have a physical address. For that reason, you should provide a consistent physical address for the town you are targeting. In the same breath, your premise’s address should be local, or near the area, you are targeting. Plus don’t forget to have contact details on your site – just in case a client wants to contact you.
Utilize Google My Business (GMB)
Thanks to Google, you can now conveniently relay information to your clients through multiple channels, like Google, Google Maps, and Google Search. Google My Business makes it easy for clients to find you regardless of the device they are using. When creating or improving your Google My Business for local SEO, ensure that the location is owner-verified, your information is accurate and relevant, and that its primary categories are in line with your solutions.
Match your website’s NAP to that of your GMB
Other than your physical address, the Name, Address, and Phone Number (NAP) you provide should match with your business name, and be consistent wherever this information appears online. You also want to use the same template for your NAP anytime you use these details – whether it’s on your Google+ account, GMB, website, or other directory listings.
Include a map to your location on your website
A map is a great marketing tool as it shows your exact location, so you should make a point of including it in your site. Be sure to add your operational hours, driving directions to your business from famous landmarks, sharing options & social media links as well as phone call links for direct calling from smartphones.
Work with a professional
As a businessperson, you may find it difficult to juggle between your core competency and marketing your local business. In such a case, it’s best to let a professional worry about your local SEO, so you can free up time to focus on what’s important. Besides, specialists have experience and the resources to help your business stand out, so, why not take advantage of that?