For many, with the new year comes new starts and beginning the new year with some branded workwear could really transform your company. As well as smartening up your staff, it can even boost employee morale and make your brand seem more trustworthy to potential customers.
However, choosing branded clothing can be a long process, so you need to take some time to make sure it’s right for you. If you’re not sure how to implement branded workwear into your company, or you’re unaware of the benefits branded workwear can have for your business, keep reading our guide for some more information.
Prepare well
With something as potentially career-changing as branded workwear, it’s essential that you thoroughly prepare by considering all of the options that you have.
Your employees are going to be the ones who will be wearing the new clothing, so it’s important that you ask them for their opinions. We spoke to Embroidery Digitizing, a manufacturer of branded clothing, who said: “The most crucial part of workwear is that it needs to be comfortable and your employees have to feel at ease in it.”
“If you can, let some of your employees try on the new clothing before you commit to anything so that they can give you feedback. In many cases, your employees may know better than you about what sort of clothing is best for their working environment, so listen to what they have to say.”
Consider pricing
The price range that you’ll be looking at will massively differ from field to field, so keep that in mind when you’re budgeting. If your staff work in a particularly messy environment, it’s probably not worth investing a lot of money on new clothing as it’s likely to have to be replaced fairly frequently.
On the flip side, if your staff work in a cleaner environment where their attire is less likely to get damaged or they have to talk to clients regularly, you’d probably be better off investing a bit more into the new clothing so that it lasts longer.
It’s completely up to you how much you spend on your branded workwear, but keeping in mind your workers’ environment could get you more bang for your buck in the long run.
Keep it consistent
There are two ways in which you should keep your branded workwear consistent. First of all, try to keep your new workwear in line with both your company’s overall branding and with its values. Think about colours, lettering, and style – these will all affect how people will perceive your brand, which is really important.
Similarly, once you’ve chosen your new workwear, try to stick to it. Customers and potential customers will begin to recognise your company’s branding and, if you keep changing it up, you may come across as inconsistent and untrustworthy.
If you’re on the fence regarding whether investing in new branded clothing will help your company this new year, peruse this article for some advice.
